Automation is a series of automatic conversations that can respond to common questions from your customers via Facebook Messenger. These conversations can be used to explain what your product or service offers, gather customer information, provide useful content, or guide them toward making a purchase.

Automation can do a lot for your business. It allows you to welcome new users, send content to them, schedule messages, respond to specific keywords, and much more.

You need Facebook Messenger automation because it’s becoming increasingly challenging to reach your audience day by day. People open fewer email messages, and social media is extremely crowded with organic reach often not exceeding 10% of your audience. Facebook Messenger automation addresses this problem by providing personalized and automated conversations with your customers. It’s real-time and interactive, achieving open rates of up to 80%.

To create Facebook Messenger automation, you’ll need an existing Facebook Page with admin rights to manage it. After that, click the ‘Get Started’ button at the top of the page.

While you need a Facebook Page to get started, your automation isn’t limited to customers on your Facebook page. Anywhere your customers can click a link – your website, in email, on a QR code, and so on, you can start a HULUL’s automation and initiate a conversation.